In Partnership with
Stop Adding Tools Before You Know Why Revenue Is Stalling
CROs, CMOs, CXO, CEOs & RevOps Leaders:
Your Revenue Isn’t Stuck Because You Lack Tools.
It’s Stuck Because You Lack Clarity.
Before buying another platform—Gong, Clay, Clari, automation tools—you need to understand where revenue is leaking in your system.
The Pattern We See in Every GTM Team
“Let’s buy another tool.”
When pipeline is down or deals aren’t converting, teams jump straight to:
- “We need better rep coaching” → Let’s buy Gong
- “We need more top-of-funnel” → Let’s buy Clay
- “We need better forecasting” → Let’s buy Clari
- “We need more automation” → Let’s buy 3 more extensions
But all of these assume you already know where the problem is.
POWERED BY ENTERPRISE FRAMEWORK. STARTUP AGILITY.
The Real Issue: You’re Optimizing Blind
HubSpot and Salesforce hold the data… …but they don’t tell the story.
Right now, without a unified, enriched view of your entire customer journey (what Winning By Design refers to as the Bowtie Data Model), your GTM team is forced to rely on:
- Anecdotes from the field
- Win/loss guesses
- Dashboard averages
- Forecast gut feels
- High-level dashboards that hide the underlying leaks
- Misaligned tools
- Averages that flatten out what’s really broken (e.g., SMB performing fine but ENT is collapsing)
Tools don’t fix misdiagnosed revenue leaks. Visibility does.
Buying tools before understanding where your revenue leaks, is like adding more fuel to a car with a broken engine.
Most Teams Only Look at the First Half of Revenue: Acquisition
That’s why teams assume the problem is:
... leads
... reps
... coaching
... volume
... pipeline generation
... forecasting
But modern revenue has two halves:
1. Getting customers in (acquisition + conversion)
2. Growing customers after they buy (onboarding → adoption → expansion)
If you’re only looking at the first half, you’re driving blind.
Winning By Design formalized this into the Bowtie Data Model
It breaks revenue into clear, measurable stages:
-
- Acquisition
- Qualification
- Discovery
- Demo / Commit
- Onboarding
- Adoption
- Expansion
Every leak in revenue happens at one of these exact stages.
Where 90% of Revenue Leaks Hide
(and why tools can’t spot them)
Acquisition → Conversion (New Business)
You may think the issue is top-of-funnel… but is it really?
- Are ALL conversion rates low, or only SMB? ENT?
- Is the problem lead quality—or Qualification → Discovery drop-off?
- Are reps under-performing—or overloaded with the wrong ICP?
- Are demos good—but Commit rates awful?
This is where teams misdiagnose most often:
The issue isn’t where you feel it is.
It’s where the data says it is.
Retention → Expansion (Customer Growth)
Forecasting won’t save you if your post-sale system is leaking:
- Are expansions unpredictable?
- Is churn concentrated in a segment?
- Is onboarding friction killing early adoption?
- Does the CSM motion vary wildly by rep?
If you don’t know the answer to these,
your revenue model isn’t broken—it’s undefined.
Introducing: The Revenue Diagnostic
This is the first end-to-end revenue diagnostic built on your real data.
With no-code integrations,
Vasco pulls in and unifies your actual systems:CRM (Salesforce, HubSpot) + Billing/ERP
Then it automatically maps every customer milestone across your lifecycle.
Bombyll applies the Revenue Realist Method:
No generic best practices
No theory
Only the system that matches your culture + your data + your motion(s)
What You Get in the Revenue Diagnostic
- A Full-Stack View of Your Customer Journey
Every conversion, every milestone, every motion. No more blind spots. - Revenue Leak Detection
Find the real constraint. Whether it’s TOFU, mid-funnel, onboarding, adoption, or expansion. - Motion-Level Performance Reviews
Inbound, Outbound, CSM, Partner, PLG; analyzed separately, not blended together. - Clarity on What Will Move Revenue Fastest
You’ll know whether your next dollar should go to:- Coaching
- Pipeline generation
- Pricing
- Segmentation
- CSM capacity
- A tool
- Or something else entirely
- A Blueprint for Scaling Systems Built for Your Organization
You get a GTM system that aligns people + process + tech around reality, not vibes.
Why This Works Better Than Buying Another Tool
…but only if coaching is the root cause.
Clari helps when your funnel is predictable
…but not when the underlying system is unstable.
Clay helps when TOFU is the bottleneck
…but not when conversions or ICP are the real constraint.
Vasco + Bombyll ensure you fix the root issue before adding more of these awesome tools.
Vasco vs. Clay / Gong / Clari
|
Tool |
What It Solves |
What It Assumes |
What It Doesn’t Show |
When to Buy |
What Vasco Fixes Before You Buy |
|
Gong |
Rep coaching, call analysis |
That coaching is the root cause |
Full funnel Bowtie performance |
When middle-stage conversions are the real bottleneck |
Vasco identifies if conversions OR rep behavior is the real issue |
|
Clari |
Forecasting |
That your data is already clean & your funnel predictable |
Leading indicators + motion-level insights |
When your funnel already performs consistently |
Vasco shows whether your funnel is predictable before forecasting tools |
|
Clay |
Top-of-funnel volume & personalization |
That TOFU is the real bottleneck |
Deep funnel conversion dynamics |
When ACV is low and TOFU is proven to be the constraint |
Vasco shows whether TOFU or mid-funnel is the constraint |
If You're About to Buy a Tool, Answer This First:
Do you know EXACTLY which stage, segment, motion, or rep is causing your revenue leak?
If not… that amazing tool isn’t going to fix it.
Get a complete analysis of your revenue engine, and the exact play you should run next.
Stop borrowing playbooks.
Start building systems designed for YOUR organization.
Measured by reality metrics.
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