In a world where revenue growth feels like navigating a complex maze, traditional approaches fall short.
At Bombyll, we see revenue not as a linear process, but as a dynamic, intelligent ecosystem that adapts and evolves. Born from the collective wisdom of scaling organizations from Series A to IPO, our approach goes beyond generic consulting.
We're not here to provide another report that gathers dust—we're your embedded revenue transformation partners. Like the bumblebee that defies conventional physics, we help companies create revenue systems that shouldn't work, but do.
These aren't just strategies; they're living, breathing frameworks that turn your biggest growth challenges into your most significant competitive advantages. The questions below dive into how we make this possible.
You should invest when growth starts to feel inconsistent or overly dependent on heroic sellers. If you’re missing your plan, struggling to align marketing, sales, and customer success, or gearing up for a funding round or exit, a GTM Operating System gives you the structure and clarity to scale.
We’re operators first. We’ve led GTM inside global enterprises and high-growth companies, so we focus on practical changes you can run every week—not just frameworks and slides. We pair GTM advisory with fractional leadership and implementation support.
We specialize in B2B SaaS and services companies, as well as PE and VC-backed portfolios. If your business has a complex GTM motion across marketing, sales, and customer success, we can likely help.
We help B2B SaaS and PE-backed companies fix GTM misalignment across marketing, sales, and customer success. Typical problems include inconsistent pipeline, low win rates, flat NRR, slow expansion, poor handoffs between teams, unclear ICP, and a lack of a unified GTM Operating System to guide strategy and execution.
We start with a structured GTM assessment and diagnostic workshop. We review your pipeline data, win/loss patterns, ICP and segmentation, GTM motions, tech stack, and operating cadences. We combine leadership interviews, deal reviews, and system audits to identify the specific friction points blocking revenue, NRR, and scale.
A GTM Operating System is the connected set of strategy, processes, metrics, tools, and cadences that align marketing, sales, and customer success around one way of working. Instead of random acts of GTM, you get a repeatable system for creating, converting, and expanding revenue—so growth is predictable, not heroic.
Fractional GTM leadership gives you experienced CRO, CMO, Customer Success, or RevOps leadership at a fraction of the cost and risk of a full-time hire. You get senior operators who can quickly diagnose issues, design your GTM strategy and operating system, and lead execution—while you de-risk and time your permanent leadership hires.
We work best with B2B SaaS and services companies between roughly $1M and $50M in ARR, as well as PE and VC-backed portfolio companies. Rather than a specific revenue number, if you have a complex GTM motion across marketing, sales, and customer success—and you’re feeling growth friction or preparing for a major inflection point—we’re a strong fit.
Our primary focus is B2B SaaS and tech-enabled services headquartered in North America, but we have experience operating and scaling GTM across multiple regions, including EMEA and APAC. If you have distributed teams or global GTM motions, we can help you align strategy and operating rhythms across markets. We also love helping founders targeting a successful entry to the U.S. & Canadian markets.
Most clients see clarity and alignment within the first 2–4 weeks through the GTM Diagnostic Workshop and early operating changes. Measurable improvements in pipeline quality, sales cycle time, win rates, and NRR typically emerge over 1–3 quarters, depending on your starting point and scope.
We operate as part of your extended leadership team. Expect weekly GTM operating reviews, working sessions on specific motions (e.g., outbound, onboarding, expansion), and async support on strategy, messaging, and deal cycles. We bring clear agendas, decision frameworks, and follow-up actions so GTM work moves forward every week.
We use AI to accelerate GTM diagnostics, account and ICP analysis, content and messaging iteration, and signal-based outreach. We help you integrate AI safely into your GTM tech stack and workflows so sellers, marketers, and CS teams work smarter—not just faster—with better targeting, personalization, and insight.
Yes. Many of our engagements are done in partnership with existing GTM leaders. We act as a thought partner and execution force multiplier, helping them design the GTM Operating System, refine strategy, improve metrics and reporting, and drive cross-functional alignment without stepping on their role or authority.
We define success using both leading and lagging indicators. Leading indicators include clarity of ICP, cleaner pipeline definitions, improved conversion at key stages, stronger GTM dashboards, and healthier operating cadences. Lagging indicators include pipeline coverage, win rates, sales cycle time, NRR, and growth efficiency.
You don’t need a huge GTM team, but you do need committed executive sponsorship and a few designated owners across marketing, sales, customer success, and RevOps. We guide and coach your team, but you’ll need internal stakeholders who can make decisions, implement changes, and own the GTM Operating System over time.
We offer both. Many clients start with a focused GTM Diagnostic Workshop or 6-Week GTM Reset to quickly identify and prioritize issues. From there, we often move into fractional GTM leadership and ongoing advisory to implement the operating system, refine GTM motions, and support leadership through key growth stages.
