Skip to main content
Get Started

Revenue Diagnostic: Vasco + Bombyll

CROs, CMOs, CEOs & RevOps Leaders

  • Revenue is stalling. Your CRM shows activity but not causation.

  • Before adding tools, find where the system is breaking.

Your CRM Has Data. You Need Diagnostic 

Bowtie Model Winning By Design

When pipeline drops or deals stall, teams assume the problem is:

  • Not enough leads
  • Weak rep performance
  • Poor coaching
  • Bad forecasting

So they buy tools: Gong for coaching, Clay for pipeline, Clari for forecasting....

How we make it happen

The actual problem: You don't know where revenue is leaking.

Your CRM tracks activity. They don't show where revenue leaks. Teams rely on anecdotes, gut-feel forecasts, and blended averages that hide segment-specific failures.

Example: Your dashboards show 25% win rates. Looks consistent. But SMB converts at 40% while Enterprise converts at 12%. Blended averages hide the real constraint.

Where Revenue Leaks Hide

acquisition

Acquisition → Conversion (New Business)

retention

Retention → Expansion (Customer Growth)

attribution

Attribution → Allocation

Forecast

Forecast → Reality

The Revenue Diagnostic

How It Works:

  • Vasco integrates your data: Connects CRM (Salesforce, HubSpot), billing (Stripe, NetSuite), and product usage. No-code integration.

  • Maps every customer milestone: Tracks progression across the full Bowtie lifecycle. Identifies conversion drop-offs by segment, motion, and stage.

  • Finds the constraint: Shows whether the leak is in TOFU, mid-funnel qualification, onboarding, adoption, or expansion.

  • Bombyll builds the fix: Translates findings into a prioritized roadmap: what to change operationally, how to execute, which metrics prove it worked.

What You Get

  • Full-Stack View of Your Customer Journey: Every conversion point, milestone, and motion. Segmented by deal size, channel, and rep.

  • Revenue Leak Detection: Identifies the real constraint: TOFU, mid-funnel, onboarding, adoption, or expansion.

  • Motion-Level Performance: Inbound, Outbound, CSM, Partner, PLG analyzed separately. Not blended.

  • Prioritized Fix: Know whether your next dollar goes to coaching, pipeline generation, pricing, segmentation, CSM capacity, a tool, or org restructuring.

  • Implementation Roadmap: Step-by-step operational changes. Aligned to your culture, data, and motion. Not borrowed playbooks.

Answer this before expanding your tool stack.
Do you know:
Where is your revenue leaking?
Which stage?
Which segment?
Which motion?
Can't answer?  The tool won't help.
This finds the constraint, so your tech stack executes your strategy - instead of defining it.