Why Every Business Needs Both Poetry and Plumbing: In 20+ years scaling companies from startup to IPO, I've watched countless founders burn through capital chasing vision without operational discipline. The pattern repeats: compelling pitch deck, excited investors, then execution stalls because no ...

GTM Strategy for Startups: From Control to Coherence in Scale-Up Systems After scaling monthly GMV at AWS Marketplace to sub $1M to $10M in 18 months and growing Coupang GMV over 350% from -20% growth to +89% growth - I've seen what breaks when startups scale. The GTM strategies that work at $5M ...