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GTM Advisory

GTM Diagnostic & Reset

What you get: Full lifecycle diagnosis of where your GTM system breaks, followed by rapid implementation to fix it. Not opinions—data. We map your complete customer journey, identify the 1-2 levers moving revenue fastest, then rebuild your operating infrastructure so you can forecast with confidence.

Who this is for:

  • B2B SaaS companies $1-50M ARR that missed plan 2+ quarters
  • PE-backed portfolio companies needing quick turnarounds
  • Founders moving from product-market fit to scalable GTM
  • Teams inheriting broken systems or preparing for board scrutiny

What we Do:

  • Full GTM lifecycle analysis 
  • Top 3 revenue friction points diagnosed
  • Refresh pipeline stages, definitions, and team handoffs
  • GTM Operating System blueprint (metrics, motions, processes)
  • 90-day execution roadmap with leadership alignment

Fractional GTM Leadership

What you get: Embedded operator running your GTM system—not advising from the sidelines. We lead strategy, align teams, rebuild infrastructure, and execute alongside you until the system runs independently or you hire full-time leadership.

Who this is for:

  • Companies navigating growth plateaus, post-acquisition integration, or leadership transitions
  • PE firms needing operating support for portfolio companies
  • Founders who've outgrown founder-led sales but don't have scalable GTM infrastructure

What we do:

  • Lead cross-functional GTM strategy and execution
  • Rebuild revenue operations, data architecture, and tech stack alignment
  • Design and implement GTM Operating System (metrics, motions, processes)
  • Enable teams to own the system independently
  • Interim CRO/CMO coverage during hiring or restructuring

PE/VC Portfolio GTM Support

What you get: Portco diagnostics, 100-day plans, and embedded operational support. We diagnose systemic GTM issues, implement rapid fixes, and build repeatable frameworks your portcos can run independently.

Who this is for: PE firms and VCs needing hands-on GTM operators (not slide-ware consultants) to stabilize, scale, or prep companies for investment, scale or exit.

Focus areas:

  • Quick turnarounds (missed plan, leadership churn)
  • NRR improvement and unit economics fixes
  • Post-acquisition GTM integration
  • Pre-exit operational readiness
  • Pre-raise operational readiness
  • Board and investment decks 

How we work

Kill the playbook

Your company isn't Amazon. Your GTM shouldn't be either. Best practices are code for "most generic" - and generic kills competitive advantage.

Challenge the Data

MQL volume, activity counts, time-to-close, CRM compliance, static customer journeys—these vanity metrics mask real problems. We find where revenue actually leaks.

Design for Flow

AI-native GTM isn't about control—it's about coherence. We build systems that learn, adapt, and improve without constant policing.

Listen First

We don't walk in assuming we know your answer. We know you know more about your business than we do. Before I recommend, I shadow your calls, break your product, sit with your team, and let the data prove me wrong.